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Marketing and Business Development: Traditional versus Non-Traditional Methods (“Old School vs. New School”) – Whatever Fits your Style!

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Price

$30 for IDC Member
$50 for Non-member

75 minutes
Date Published

August 14, 2020

Publisher

Illinois Defense Counsel

Subjects

Business Development, Marketing

Questions

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Summary

This webinar will distinguish between the various methods and styles of business development, for example through the use of social media, versus the traditional but likewise successful style of marketing through bar association memberships, one-on-one client meetings, authoring articles and giving presentations, etc. The presentation will also touch on laws involving marketing by attorneys the importance of adhering to the Rules of Professional Conduct when engaging in business development, and the risks and/or benefits associated with using certain approaches, strategies or techniques in marketing as an attorney.

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Presenters

Rick Hammond
Partner - HeplerBroom, LLC

Rick Hammond is a partner with HeplerBroom, LLC, and he serves as national counsel on matters relating to property insurance... Read More

Michael L. Young
Partner - HeplerBroom, LLC

Michael L. Young is a partner in the St. Louis office of HeplerBroom, LLC with a primary emphasis in the practice of... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
Slide Deck Copy
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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